I don't typically read Rolling Stone magazine but I happened to pick up a past issue today from last October that someone graciously left in a common area at work. Upon my peruse was a brief article (below) about how motorcycle's are now considered, "the most on-trend mode of dude transportation." I wrote before about the surge in popularity of vintage motorcycles which is apparently now considered a must-have in hipster culture. The last poplularity boost in our sport was the chopper craze which one can argue if that helped or hindered us. Personally, I feel the more people that get involved with motorcycles, the better; even if it is a fly-by-night interest.
Say what you want about hipsters and their culture; I only see the positives in this trend.
- More people interested in motorcycles means more moto-concious drivers.
- Motorcycles trending equates to higher resale values on used bikes (great if you're selling).
- Great used inventory when the trend is over (great if you're buying).
- A larger gear & apparel selection.
- Increased revenue for dealerships (especially mom & pop shops) giving them increased sustainability.
- Bike Nights and motorcycle-centric festivities.
My advice; stay on 2 wheels because everyone else will think you're cool once about every 5-10 years. Maybe they will realize that you were cool all along. Maybe...just mabye, they will become a lifer like us and finally figure out what cool really is.
A couple of notes about the article.
- Love that Motto Guzzi. Looks like a V7 which is a cool little bike,.
- Arun Sharma is the GM of MotoCorsa (www.motocorsa.com) in Portland, Oregon. A awesome dealer that I hope to visit someday soon. You may already be familiar with some of their work such as the seDUCATIve vs. MANigale calender or the 1199 Terracorsa. Google either or both if you're not.
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